WORCESTER BRAVEHEARTS - FCBL


The Worcester Bravehearts are a summer collegiate baseball team based in Worcester, Massachusetts. Their inaugural season in the Futures Collegiate Baseball League (FCBL) was in 2014. The team's home games are played at Fitton Field in Worcester on the campus of the College of the Holy Cross. The Bravehearts won their league championship in both their inaugural and second season, mission repeated.

The name “Bravehearts” was chosen out of a pool of over 1,000 possibilities submitted by the public. “Brave” is in honor of Worcester’s brave men and women in uniform serving locally and abroad, as well as a tribute to Worcester’s fallen firefighters. “Hearts” refers to Worcester’s nickname—“Heart of the Commonwealth.”

 

PRIMARY BRANDING

 

APPAREL & PROMOTIONAL ITEMS

 

2016 FCBL ALL-STAR GAME

The Worcester Bravehearts hosted the 2016 FCBL All-Star Game and Fitton Field. It was decided that the visual language that was established for this jewel event would celebrate Worcester as the home of many famous diners, in addition to one of America's first diner car manufacturers.

The established identity of the host team, including colors and typeface, was paired with traditional diner aesthetics, such as neon and quilted stainless steel, to create a one-of-a-kind brand identity.

 
A stadium-record crowd of 4,319 filled the stands and stood behind them to watch the West all-stars, wearing bright green jerseys and led by Bravehearts manager J.P. Pyne, take on the East stars, who wore dark blue. Green and blue are the Bravehearts colors and the official game balls were likewise stitched in those colors.
— Jennifer Toland, Telegram & Gazette
 
 

Table Talk Pies vs. George's Coney Island Hot Dogs

The Worcester Bravehearts have decided to honor 2 local businesses, Table Talk Pies and Coney Island Hot Dogs, by having their loyal fans vote for which company gets to name the Bravehearts for a single game in 2018. It will either be the Worcester Pies or Worcester Hot Dogs. Custom caps and jerseys were designs for this special game in City of Seven Hills. Jerseys will be auctioned off after the game.

 
The hot dog logo on the baseball cap has the frank covered in chili and mustard with onion eyebrows. That mixture is a hot dog “up” — familiar to anyone who frequents the Southbridge Street restaurant.

The pie on the hat - we are assuming it’s lemon - has a dollop of whipped cream on his head.
— Scott J. Croteau, masslive.com
 

GREATER GOOD IMPERIAL Brewing Co. - Jake IPA

Jake IPA is a Worcester Bravehearts collaboration with Soul Purpose Brewing, a division of Greater Good Brewing Company. Brewed and canned in Worcester, MA, Jake is session IPA with notes of citrus & melon. A perfect pair for summer baseball games.

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