DESIGNER, MAKER, EDUCATOR & CONFECTIONER.
Major League Baseball
Director, Product Design
New York City College of Technology
Adjunct Lecturer, Type II
I am currently the Director of Product Design at Major League Baseball and a Visual Communications Adjunct Lecturer. As Director, I am focused on building smart and captivating user-centered UX/UI experiences. My other passions are developing sports branding and defining an organization’s visual vocabulary.
I also have extensive experiential design, packaging, web and print design experience while defining national branding campaigns for companies like McDonald's, Keurig, Dunkin Donuts and PUMA.
In 2013 I received my MFA in Graphic Design from Vermont College of Fine Arts; I earned my BA in 2003 from Stockton College (now University) in Visual Communication.
I am also an ice cream maker. My best flavors have been Chocolate Raspberry, Cinnamon Toast Crunch™ or Grape Gatorade™. My worst, either the Fritos™ Corn Chips & mac and cheese or the creamed corn.