The Lakewood BlueClaws, of the Class A South Atlantic League, celebrated their 15th anniversary last summer. First Energy Park is just 8 miles from the beach, so in anticipation of this milestone I created a conceptual anniversary logo based on an iconic Jersey Shore object, the classic life preserver. You can find these life preservers all over the Shore, from hanging on lifeguard chairs and boats to decorating seaside restaurant walls. This anniversary logo was designed to be a patch on player caps and uniforms sleeves, in addition to commemorative merchandise and general marketing material.
The Lakewood BlueClaws are a minor league baseball team affiliated with the Philadelphia Phillies. They play in FirstEnergy Park in Lakewood, New Jersey. Please note, the illustrated crab character was an existing Lakewood BlueClaws design asset created by another designer.