Primary Identity
All*Star Game Identity
The Futures Collegiate Baseball League is one of New England’s top summer leagues, showcasing elite college talent in a wood bat environment that mirrors pro baseball. It’s a proving ground where players compete, develop, and get on the radar of scouts while staying connected to local communities.
The FCBL requested a reinvention of its primary identity, used across the league and by individual teams on official uniform components, as well as across league and team marketing, digital platforms, broadcast graphics, merchandise, and event branding.
This is the league’s second logo since its founding in 2010. The FCBL’s mission is to prepare players for professional baseball, with at least half of each team’s roster made up of athletes with a local New England connection through residence or college affiliation.
The Futures Collegiate Baseball League All-Star Game comes to Nashua in 2026, hosted by the Nashua Silver Knights. The identity leans into the team’s signature colors, creating a bold and recognizable foundation. The White Mountains anchor the design, while a biker and a hiker, or mountain man, capture the “Live Free or Die” spirit. Brick details from historic Holman Stadium are also woven in, grounding the mark in Nashua’s local character.
The Futures Collegiate Baseball League All-Star Game returned to Worcester in 2025, with the Worcester Bravehearts hosting at Fitton Field on the campus of the College of the Holy Cross.
The identity pulls from familiar local elements, from the warm sunset skies during evening games to silhouettes of Union Station and Fenwick Hall. Laurels from the city flag add a layer of local pride, while the typography nods to Route 290 and classic Massachusetts town signage.
In 2019, the Futures Collegiate Baseball League All-Star Game came to Pittsfield, with the Pittsfield Suns hosting a multi-day celebration of top collegiate talent. The design leans into the team’s bold red and yellow color palette, creating a vibrant, energetic look. Architectural details from the grandstand at Wahconah Park, built in 1919, are incorporated to reflect the character of the historic ballpark. Having hosted teams like the Pittsfield Electrics and Pittsfield Mets, the park helps ground the identity in Pittsfield’s long-standing baseball tradition.
In 2016, Worcester played host to the Futures Collegiate Baseball League All-Star Game, with the Worcester Bravehearts welcoming a multi-day showcase of top collegiate talent. Worcester’s history as a hub for diner car manufacturing, led by the Worcester Lunch Car Company in 1906, helped shape the classic American diner. The event’s visual identity draws from that legacy, using neon diner-inspired elements like a plate, fork, and knife to create a bold look rooted in the city’s food and manufacturing heritage.
